Sprint's Offer To DirecTV Customers Is Bold, But Will It Work?

The move is a direct attack on AT&T, which recently closed its $49 billion acquisition of the satellite TV provider, and is presently offering discounts to customers if they bundle their TV services with AT&T?s telecom services. Sprint's offer ? which is valued at at least $600 (see details below) ? might seem somewhat reckless for a carrier that is contending with negative cash flows and a sizable debt load. However, the downside risks are actually relatively limited, although it still remains ...